Newspaper

GJC is the undisputed leader in the segment of printed media in the States of Goiás and Tocantins with O Popular, Daqui and Jornal do Tocantins. A great achievement founded on solid professionalism, credibility and total commitment to quality in producing and publishing printed news.

The group's newspaper system is constantly evolving. This reflects the continuous investments in infrastructure and printing quality, and the result is a fully computerized system, which makes the news content available through different platforms. These efforts are accompanied by a constant staff qualification and improvement process. 

O POPULAR was born of the dream of three brothers seeking better opportunities in the still sparsely populated Brazilian midwest. Joaquim Câmara Filho, Jaime Câmara and Vicente Rebouças came to the city of Goiás, formerly known as Vila Boa, and first State capital, from Jardim dos Angicos, currently called João Câmara, in Rio Grande do Norte, during the 30s. At that time, the State was beginning to experience progress, as a result of President Getúlio Vargas' policy to encourage the settlement of the interior of country – known as The Westward March.

The first steps towards building the city of Goiânia, in 1933, became the most significant landmark in this settlement process. The Câmara brothers were among the pioneers who believed in the new Capital. They moved to Goiânia in 1937 and established J. Câmara & Irmãos, their recently founded company.

Building No. 345 of Av. Goiás was finished the following year. It was one of the first buildings in the city and quickly become a reference in the new Capital. It was within such a scenario that the project of printing a newspaper geared towards the local community was born.

The first edition of O POPULAR was published on April 3, 1938, under the management of Joaquim Câmara Filho, Vicente Rebouças Câmara and Jaime Câmara. The first issue had four pages and was sold for 500 réis, the currency at that time. Today, as the newspaper celebrates its 75th anniversary, O POPULAR is among the most influential vehicles of communication in Goiás.

 

Jornal do Tocantins was founded by Jaime Câmara, a passionate journalist in May 18, 1979, in Araguaína, with the mission to serve as the spokesperson for the community of the then-forgotten North of Goiás and, by consequence, to become an effective instrument in the fight to create the State of Tocantins, which finally happened in 1988.

The only daily newspaper in Tocantins, Jornal do Tocantins is part of Grupo Jaime Câmara's conglomerate which includes newspapers, television and radio stations and Internet portals. Socioeconomic classes A, B and C are its target public and the newspaper is present in 72% of the municipalities in the State of Tocantins, as well as in Goiás, Maranhão and in the Brazilian Federal District. The mean print run is 5 thousand issues/day.

In its 34-year history, the newspaper policy has been to prioritize the facts and actions which have a direct connection to the State of Tocantins and its people. In this sense, works aimed at consolidating the State, such as the construction of the capital city, Palmas, the Eduardo Magalhães Power Plant, and the consequent creation of the Lajeado Lake, and a North-South Railway were and are still included in the newspaper's daily assignment list – either to announce completion of different stages or to point out flaws.

Jornal do Tocantins has already won many national and regional awards and is proud to have a historical connection with the State of Tocantins and to maintain a relationship based on trust with the local community. These ties are the fruit of the credibility it has earned and its leadership position in the market.

 Projects in the area of Public Management, such as the Agenda Tocantins and Palmas Minha Cidade; projects aimed at environmental preservation, such as Fórum do Lago; educational projects, such as Pensar; architectural and urban planning projects, such as Fórum Urbanístico have consolidated Jornal do Tocantins as a regional communication vehicle which has become closer to its readership. The newspaper also publicizes Grupo Jaime Câmara social responsibility projects.

 

The only tabloid in Goiás, it was launched in April, 2007 and was instantly accepted and embraced by readers. This newspaper is ranked 3rd in newsstand sales in the Country. In 2013, the same newspaper was launched in Palmas, Tocantins. It follows the same editorial philosophy which had already earned undisputed acclaim in Goiás.

The tabloid is priced at affordable 50 cents to reach different segments, specially the C and D socioeconomic classes. The news is presented in a compact format and the copy is light and written in such a way as to attracts and educate readers.

The tabloid focuses on local stories and gives a prominent space to sports news, police reports and community events. News about celebrities is also included. Another strong point is the interaction with the readers, exemplified in the service section and the regular promotional campaigns, which give away gifts.

 

An editorial success in Goiânia, Jornal Daqui arrived in Tocantins on March 3, 2013, when it made its appearance in newsstands in Palmas and the surrounding region. The newspaper is found in 130 sales venues and the goal is to attract a readership universe composed of men, women and young readers in the socioeconomic class C.

To attract this public, Daqui Tocantins offers a wide variety of stories formatted in simple and direct language. The tabloid features information on police investigations, health, education, traffic, popular economy, sports and entertainment. It is also contains a section on lotteries, soap opera synopsis, cartoons, horoscope, and economic indicators, among other service information.

With an initial print run of seven thousand copies, priced at R$ 0.50 and sold in newsstands and specifically chosen areas in the capital and neighboring region, Jornal Daqui also attracts its readers with regular promotions.

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